AnswerixAI Docs AnswerixAI Docs AI Search Visibility, GEO & AEO platform

Content Optimization

Turn visibility gaps into editorial briefs delivered to your CMS.

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What this module does

The Content Optimization page (/dashboard/content) lists opportunities — prompts where you have a visibility gap relative to competitors. Each opportunity carries:

  • A title (the angle of attack)
  • An impact rating (high / medium / low) based on prompt volume × visibility gap
  • Source data (related prompt, est. AI volume, visibility, competitor gap %, intent, keywords, competitors cited)
  • An "opportunity score" 0–100

From opportunity to brief

  1. Click into an opportunity — navigate from the list to the detail page. You see the full source data and any existing brief.
  2. Generate Brief — if no brief exists, click Generate Content Brief. An LLM produces a structured brief with:
    • Suggested article title
    • Content type (technical preview, comparison, how-to, listicle, etc.)
    • Target word count
    • Outline (5–8 sections, each with key points)
    • Target keywords (5–8 SEO + AEO blended)
    • Competitor insights paragraph (what rivals are doing right, where the gap is, what to attack)
    • Call to action recommendation
  3. Send to your workflow — click Send to workflow to fire a webhook with the brief payload. The opportunity status moves from new → sent.
  4. Mark as done after publishing — once your team ships the article, mark the opportunity as done. AnswerixAI monitors the related prompt; if visibility climbs ≥10% in the following 4 weeks, you'll get a "win recap" notification.

Webhook configuration

Set up a webhook once, fire briefs at it from any opportunity:

  • Open /dashboard/content and click Webhook settings in the toolbar
  • Set the URL (e.g. Notion automation, Zapier, Linear webhook, custom endpoint)
  • Set a secret (sent with every delivery so your endpoint can verify the sender — recommended)
  • Toggle Active

See the Webhooks API reference for the payload schema and verification details.

Bulk operations

On the listing page you can:

  • Multi-select opportunities and bulk send to webhook (great for kicking off a content sprint)
  • Bulk update status (mark a batch as dismissed if they're not relevant this quarter)

Strategy notes

  • Don't ship every brief — pick the top 2–4 high-impact opportunities per week. Editorial bandwidth is the bottleneck.
  • Re-generate briefs after publishing — once you've shipped one piece, regenerate adjacent briefs; the AI now has different competitive context
  • Mix owned and earned — some opportunities are best closed with a guest post or PR placement (type: earned), not a new owned page

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