Adding competitors
On the Competitors page (/dashboard/competitors) click + Add competitor. Each competitor has:
- Name — exactly as it appears in AI responses (e.g. Salesforce, not salesforce.com)
- Domain (optional) — used for citation cross-checks
Aim for 3–8 competitors. Fewer than 3 and benchmarks have no signal; more than 8 and the comparison view gets noisy.
What the page shows
For each competitor:
- Mention frequency across your tracked prompts (last 7 days, last 30 days)
- Visibility share vs. yours
- Top 3 prompts where the competitor leads
- Trend delta — is the competitor gaining ground or losing it?
Comparison views
- Side-by-side per prompt — drill into any prompt: shows your visibility vs. each competitor on that single prompt across all platforms.
- Topic-level competitive map — each topic shows which competitor leads, the gap percentage, and how the gap has moved week-over-week.
- Platform skew — some competitors might dominate Perplexity but underperform on ChatGPT (or vice-versa). The platform skew chart highlights these for targeted optimization.
Auto-discovered competitors
Even if you don't add competitors manually, AI responses mention other brands when answering your prompts. The Insights drill-down sheet exposes these — recurring names you didn't add are strong candidates for the competitors list.
Workflow tip: monthly, review the auto-discovered names. If a brand you've never heard of is being cited 3+ times across your prompts, add it to your list. They're a stealth competitor that AI engines already know about.
Closing visibility gaps
Once a gap is visible, the workflow is:
- Identify the prompt(s) where the competitor leads most
- Inspect the AI response — what content/citation is the competitor winning with?
- Generate a content brief targeting that prompt (Content Optimization)
- Ship the piece, earn placements, monitor 2–4 weeks for the gap to close
Continue: Content Optimization →