What you see
The Insights page (/dashboard/insights) is the main analytics hub for a brand. It breaks down your AI visibility across four panels:
- KPI strip (top) — brand-level visibility score, mention count, citation count, and active prompt count — each with a 7-day delta against the prior week.
- Trend chart — a 30-day line chart of visibility per platform. Spot platform-specific dips (e.g. Perplexity dropped while ChatGPT held) and correlate with content publication or competitor activity.
- Platform breakdown — stacked bars showing which AI engines drive the most/fewest mentions for your brand. Useful for routing content investment toward your weakest platform.
- Drill-down sheet — click any prompt or platform cell to open a side sheet with the actual AI responses, citations, and competitor mentions for that cell.
Reading the visibility number
A few quick interpretations to anchor you:
- Under 15 — Cold start. Brand barely known to AI engines on these prompts.
- 15–35 — Emerging presence. AI sometimes cites you but competitors dominate.
- 35–60 — Established. You're reliably cited; focus on the 1–2 platforms or topics still trailing.
- Over 60 — Category leader. Your job is now defending the moat against new entrants.
The exact threshold depends heavily on category competitiveness. "longest range luxury EV" might have a clear winner at 40, while "best CRM for small business" is so saturated that 20 is leadership.
Tip
Don't fixate on the absolute number — fixate on the delta. A brand growing from 18 → 24 in a quarter is healthier than a stagnant 50.
Common workflows
Weekly review (10 min)
- Check brand-level delta — up or down? If down ≥10%, dig into the trend chart to find when the drop happened.
- Identify the trailing platform — pick the platform contributing least; that's your next investment.
- Skim Suggestions — look at AI-suggested new prompts where a topic gap is widening; queue 1–3 to add.
- Send 1 brief to writers — from Content Optimization, generate a brief for the worst-performing prompt this week.
Investigation flow (30 min)
When a metric drops dramatically:
- Open the drill-down on the dropped cell — the side sheet shows the actual AI response. Read it: is your brand still mentioned but ranked lower? Or completely absent?
- Inspect competitor mentions — the drill-down lists every competitor cited in that response. A new competitor surge is often the cause.
- Check citation diff — compare citation URLs from this run vs. last week. A retracted article or a new competitor blog post is often the trigger.
- Decide remediation — either: ship a content piece targeting the prompt (Content Optimization), or earn a placement (PR), or accept it as a one-time blip.
Filters and date range
Top-right of the page:
- Platform — restrict to a single AI engine
- Region — filter by user region (if your prompts run in multiple)
- Topic — narrow to one topic cluster
- Date range — 7d / 30d / 90d / custom
Filters apply to all four panels simultaneously.
Continue: Topics →