The score in one sentence
Visibility score is a 0–100 measure of how strongly a tracked AI response features your brand — combining mention frequency, citation strength, citation share, and sentiment.
A score of 0 means your brand never appears. 100 means it's mentioned repeatedly, backed by citations, with positive sentiment. Most brands sit between 15–60 in healthy categories, so don't be alarmed if you start low.
How a single response is scored
Each time a prompt runs against an AI engine (e.g. "best CRM for small business" against ChatGPT), AnswerixAI parses the response and computes a per-response score from four components:
- Mentions (up to 40 points) — each brand mention is worth 10 points, capped at 4 mentions. Mention detection is word-boundary aware and case-insensitive, so acme inside macramé doesn't count.
- Citations (up to 30 points) — each citation URL pointing at a domain you own is worth 15 points, capped at 2.
- Citation share (up to 15 points) — your citations as a fraction of all citations in the response. Owning 3 of 4 cited sources scores higher than 1 of 12.
- Sentiment (up to 15 points) — a positive-sentiment response adds 15 points; a neutral response that still mentions you adds 7.
The result is a 0–100 number per (prompt, platform, run) triple.
Aggregation
Dashboard visibility scores aggregate across multiple dimensions:
- Per prompt: average score across all platforms over the last 7 days
- Per platform: average across all prompts on that platform over the last 7 days
- Brand-level: weighted average across all prompts and platforms in the active set
Trend deltas (the green/red +12% you see on cards) compare the most recent 7-day window against the previous 7 days, on identical prompt sets, so the number is apples-to-apples.
What moves your score
| Action | Effect |
|---|---|
| Publish a citation-friendly comparison page | + over 1–4 weeks as LLMs re-index |
| Earn coverage on a major review/listicle site | + within 2–7 days, often immediately |
| Lose a press citation (article retracted) | – within a week |
| A competitor outpaces you with better structured data | – relative score declines |
| Add new prompts to your tracked set | Score may dip until those prompts mature |
What does NOT move your score
- Pure PageRank / backlinks without on-page content
- Frequency of social posts (LLMs heavily underweight social vs. published content)
- Time spent on traditional SEO without addressing AEO content patterns
Healthy growth target: a 5–10% relative improvement per month is realistic for a focused AEO program in a competitive category. Anything faster usually requires either a major press placement or a structural content investment (e.g. publishing 30+ comparison pages in a quarter).
Where to see it
- Insights: brand-level score with sparkline + delta
- Topics: average score per topic cluster
- Prompts: per-prompt score with platform breakdown
- Brands page: card-level score for cross-brand comparison
Continue: Topics and Prompts →