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AI Traffic Analytics

Measure real visits to your site from AI answer engines.

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Why this exists

Most analytics platforms (Google Analytics, Plausible, etc.) lump AI traffic into "direct" or "referral" buckets — they can't tell you a visitor arrived from ChatGPT vs. perplexity.ai. AnswerixAI's tracking pixel reads the referrer chain, classifies AI sources by domain, and gives you a clean breakdown.

Setup

  1. Get the snippet — on the AI Traffic Analytics page (/dashboard/traffic), copy the snippet at the top. It looks like:

    html
    <script src="https://your-answerix-host/t.js" data-t="YOUR_TRACKING_CODE" defer></script>

  2. Paste into your site — add the script before </head> on every page you want to track. For Next.js, drop it in your root layout. For WordPress, use a header injection plugin. For static sites, edit the template.

  3. Wait for first visits — visits start appearing immediately. The dashboard updates in near-realtime (≤1 minute).

What you see

  • KPI strip — total AI-referred visits, top platform, unique platforms — all with 7-day delta.
  • Trend chart — daily breakdown by AI platform, last 7 days.
  • Platform table — per-platform visit counts with week-over-week change.
  • Top landing pages — which URLs on your site receive the most AI-driven traffic.
  • Recent visits log — real-time stream of the last 10–50 AI visits with platform, page, country, and timestamp.

Supported AI sources

The pixel detects and classifies referrers from:

  • ChatGPT (chatgpt.com, chat.openai.com, search.chatgpt.com)
  • Perplexity (perplexity.ai)
  • Claude (claude.ai)
  • Gemini (gemini.google.com)
  • Copilot (copilot.microsoft.com)
  • You.com, Phind, Meta AI, Poe

Anything else falls into unknown — likely a future AI source we haven't catalogued yet. The list is updated regularly.

Privacy

The pixel collects: referrer, URL, country (via IP geolocation), language, screen size, anonymized IP, user agent. It does NOT use cookies, fingerprinting, or any cross-site identifiers. No GDPR consent banner needed in most jurisdictions.

Common patterns

  • Spike on a Friday — usually a viral Reddit/Twitter thread that AI engines indexed and started recommending
  • Sudden country shift — Perplexity or Gemini changed regional weighting; not a metric you control
  • Specific page surge — one of your articles is being cited as authoritative; lock it in with internal links to defend

Continue: Competitors →